A Website? Why Do I Need a Website?

After my last post, I realized that you might wonder why I’d be stressing about getting a web page up when my goal is to sell my ebooks on eBay.

Here’s the thing: for the actual selling of those ebooks, my goal is to cover my listing fees, not to make any significant money from those sales. At some point, further on with more experience under my belt, I may offer higher cost books on my eBay page, but for right now, my book offerings are going to probably be in the $.99 to $1.97 range. And that’s not going to generate a whole lot of cash.

Huh?

You see the whole point in getting people to buy those inexpensive books is to get them to visit my web page. And the most important thing I’ll want them to do when they get there is to sign up for a newsletter. It will be a bonus if they buy something from the page, but the whole point of this exercise is to build a list of subscribers who have already demonstrated that they’re will to buy information.

If you’ve been investigating how to make money on the internet for any length of time, you’ll be absolutely sick of the phrase “the money’s in the list.” This is the mantra of every successful online marketer, no matter what they’re selling. And by internet marketer, I mean people selling in every market you can think of, not just the specific field of internet marketing.

The common wisdom is that a good, targeted list of folks who have already indicated they’re buyers will generate anywhere from $.30 per month or more per subscriber in revenue. If the list owner is able to provide good information to her subscribers and offer products for sale that are helpful, she’ll make money.

That’s a big part of the equation in building an online business. Next post, I’ll tell you about another way to make money outside of the actual eBay sales price.