Using OPM (Other People’s Money) As A Marketing Tool

I signed up a few weeks ago for some training by a marketer who’s list I’ve been on awhile and who seemed a regular, up-and-up guy. He’s young and apparently has built himself quite an empire. His instruction so far is in line with all I’ve been learning. I joined the traning, hoping to get a little kick in the backside on my journey to creating my own product. No rocket science concepts, just straight-up do this, then do that, then do the next thing kind of information.

Apparently somewhere in the registration process I entered my real phone number, and today I had the pleasure of speaking with a young man in the employee of this empire. We had a nice chat, and I waited to see what it was I was going to be sold. Turns out it’s mentoring, a perfectly reasonable pitch as a continuation of the free information I was getting. I explained that I understand how valuable mentoring could be, but that I’m not ready to make a financial commitment right now.

That’s when the conversation went a little sideways. This nice young man asked if I knew the concept of OPM. Well, yes, as a matter of fact, I do understand the concept of Other People’s Money. However, my understanding of it and his understanding of it don’t quite jibe. He seemed to be under the impression that using a credit card constituted using somebody else’s money.

Ummm, no it doesn’t. And I do hope he and the rest of that organization truly are just confused about the concept and not trying to con folks into feeling safe about using their credit cards/credit lines to pay for their mentoring.

You see, you can call your credit card company and ask them if, once you authorize that charge, they consider the obligation yours or theirs. Go ahead, ask. Just don’t tell them who you are or what your account is, because I’m sure they’ll have some pretty serious questions about your ability to understand the terms of your agreement with them.

Once you authorize a charge, the money is yours, as is the debt, the requirement that you pay it back with interest. This is no way constitutes using anybody’s money but your own. It’s the very basis of credit and borrowing, no matter how a sales person may try to change the wording to make it seem something it isn’t.

Now, I would have been okay with the fellow suggesting that if I had credit available, investing in myself and my education might be a good use of those funds. That’s fair and true. But trying to turn that expenditure into something that it clearly is not is distressing.

I will be canceling my participation in the training. Even if it was giving me new and great information, rather than reinforcing concepts I already know about, I just don’t want to have any association with a program that either doesn’t understand money (best case) or that is purposefully trying to fool me with misrepresentations.

Be well.

Stretching The Truth

If you’re on any internet marketer newsletter or email list you’ve certainly been inundated over and over again with the Mega-Launch of the week. You get a bunch of emails, many exactly the same pitch with exactly the same headline, that some big-name guru is or will be putting out the very product you need to make it on the internet. (Personally, I like it when lazy affiliates just copy what’s been given to them, because then it’s easy to eliminate those emails without plodding through the pitch.) And apparently Tuesday is the best day to launch. Oh look, 87 new emails! Must be Tuesday!

A trend I’ve seen growing is that of the marketer who’s giving away his stuff on CD for a measly $7.95 or so to cover the postage for the big box of stuff he’s going to send you. There’s probably a “trial” subscription to their expensive newsletter that you need to agree to in order to get the big box of stuff. No objections from me on doing that, as long as it’s very, very clear on the sales page.

What leads me to write today are a few emails I’ve received about the latest greatest launch where the marketer tells me how he’s gotten this very special deal for me. One even hinted that he’d spent his own money to secure this incredible offer for his subscribers. Huh? I’ve already had a jillion emails telling me about this offer, including one from the guru himself, and I know it’s an affiliate attempt at sales. Why lie to me?

I know I’m not the only person who subscribes to lots of IM mail lists. In fact, many of the big marketers tell newbies to do exactly that so we can see what the big guys are up to and learn from their methods. Not one of them, however, says to lie to your list members.

The marketers who lie to me lose me as a member. Even if they have previously provided value in their information or products, it just brings me up short that they’d lie over something so inconsequential. Is this just a lack of good judgment or is it habitual behavior? Don’t know, don’t care. Either way, I just don’t trust them anymore. I’m outta here!

Harsh? Probably. Particularly for such a minor infraction. But my time is too valuable to me to spend it reading their stuff and wondering what little deception of half-truth or inappropriate advice I might be getting.

And here’s another thing. I’ve been looking at and researching and doing internet marketing for a couple of years now. I also have a lot of life/business experience that gives me a perspective on how I want to run things in an ethical way. How about the young newbie who looks at this kind of behavior as a role model? How does that help him? How does that help the world of internet marketing, already looked at by some as scammy?

If you take a close look at the really big, hugely successful marketers, both online and off, the folks who have been around for a long time, you see that they’ve built their businesses honestly and ethically. You don’t need to scam someone - or shade the truth a bit - to make massive amounts of money. The less than honest folks are eventually found out and their businesses crash - or in extreme cases are closed by the government.

Is it worth it to make a few bucks now and jeopardize your future?

Stay well, stay honest, make some money!

Cheaters and eBay and Selling CDs

eBay is making me nuts. No, this isn’t another rant about policy change - well, not directly. It’s about their response to email inquiries. It’s like they don’t actually read anything you send. They find a keyword that goes along with a policy, paste the policy into a response, and send it off.

Specific case this time is an email I sent asking that they take a look at an ebook seller who is delivering his goods digitally, although his auctions say they’re on CD.

I know I’m kind of reverting to that 12 year old: “you can’t do that, it’s against the rules!” But it’s frustrating to have gone through all the changes, working hard to comply, and then see someone breaking those rules.

Anyway, I bought a couple of items to make sure, and then I asked eBay to look into it and do something. The first email included dispute resolution policies, suggesting I contact the seller to work things out. Um, no, not going to happen. The last one quoted the digital delivery rules. Hello? I know the rules, that’s why I wrote, and I did explain exactly - again - what the problem is. Don’t know how they’re ever going to take action when they can’t take a minute to read the entire email. Oh well.

On another note, business is picking up for my ebooks on CD business. The beginning of July was dismal, but there seem to be more buyers lately. And I’ve had some lovely emails from happy customers. Always helps keep me motivated!

This isn’t a leaps and bounds growth by any means. My sales are only about $20 more this month than last, but I haven’t listed as many new titles as I’d hoped, either. It does mean that I’m paying all my fees out of earnings, so definitely life is good! And it’s pretty cool how a few sales can motivate me to get more done.

I’m going back to my listings now. Just wanted to share the latest bit of eBay nonsense.

Be well.