eBay’s Falling Numbers
My husband and I went to Las Vegas for a few days, and all I brought back was a major cold. I think I’m well enough now that I can make some sense, but if I sound blurred, please understand it’s because I am!
Speaking of Las Vegas, did you know there is now an eBay slot machine? I found it in one of the downtown casinos, so of course I had to play. Guess what? It didn’t do anything but take my money. Surprise!
Maybe they need the marketing push and income, given this:
The AuctionBytes Newsletter of November 21 reported that “eBay Page Views Drop Off Dramatically in October.” According to the article, Nielsen Online data shows a disturbing 30% drop in page views this past October compared to the same time last year. You can view the article here, and see the charts, if you can stand to look at them.
I do know that my sales have been meager, as have the sales of the other sellers I watch. Certainly the dour economy has a lot to do with this, but I can’t help but wonder if it hasn’t been brought on some by the turmoil of all the changes at eBay. Logic tells me that in bad times folks are going to be looking for bargains - with eBay a logical place to begin. And even with gas prices falling, shopping online should still be more attractive than running around to the mall or several stores.
eBay has contacted store owners about promotions they’re implementing - coupon offers and a cash back partnership with Microsoft Live Search, for example. They’re also pushing store owners to use their email marketing tool. What I’d really like to see, though, is the kind of ad campaign they ran a while back that emphasized the fun and ease of using eBay.
With all that, we come back to diversifying our online businesses. I’ve found a couple of reports I thought you might find helpful, both gifts from one of my favorite subscriptions, Pirates Of The Public Domain. (Check out the site and free newsletter for a boggling amount of information about using public domain information to make money!)
Click on the images below to download your free pdf books.
With that I leave you for my couch and blankie and hot tea. Happy and profitable reading.



