Rebranding Your Ebooks

I’m still slogging through my files to find products with value, that have all the parts I need (not just the book; I need to be sure there’s a picture of the book cover, and I have to be certain that I have the rights to sell it). While I was doing that, it occurred to me that my comment about rebranding books might not have been very clear.

One of the primary reasons for selling ebooks, especially in the internet marketing world, is to get those books into circulation, providing useful information, so that readers will want more of that kind of information from you. One excellent way to do this is to include links to your website in the book. Readers click on the link to see what else you have to offer, and they then are given the opportunity to buy something else from you and sign up for your newsletter. It’s called viral marketing; your name and website get spread around like a virus.

This works well with resale and master resale rights to a book, because you, the purchaser and reseller of the book, are not allowed to change anything in the book, including the reference to the author’s website. And that works well for the author. But the producers of those products have found a way to further encourage their buyers to promote their products through rebranding.

With rebranding, you, the buyer, sign up for the seller’s affiliate program, and get an identification (generally a number) specific to you. When your buyer goes to the author’s website and buys something there, you get a share of the revenue, generally, from what I’ve seen, about 50% of the money spent by your customer.

The rebranding process is quite simple, once you’ve been shown what to do. So, I’m going to show you. (Putting this together gave me the opportunity to learn how to upload a book file to my server, so we’re all learning.) Unfortunately, I haven’t figured out how to do screen captures to give the full visual, so I hope my instructions are clear.

Here’s a free book for you: A Beginner’s Guide To Yoga. Right-click on that link and save the file to your computer (in a place you’ll remember - perhaps in a folder for exercise or health products). Now go to that folder and open the file. You’ll see 4 items: Brandable eBook, Yoga pdf, Yoga Salesletter, and License. These are all the tools this seller is giving you to sell his product. Unzip the files. You’ll need winzip, if it isn’t already on your computer (there’s a free trial). You also need Adobe reader to open .pdf files (a free program). Just click on the blue links to get them.

Open the license first (a good habit to start right now). This is an excellent example of what to look for, although not all are this clear and complete. You’ll see that I do have the right to give the product away, and I can also include the Master Resale Rights in doing so.

Next, you’ll want to open the Yoga pdf folder and take a look at the product to be sure it’s something you want to sell and have your name associated with.  Look at the salesletter, even if you’re not sure you’ll use it. Get a feel for what this seller claims and how that sets up with the product itself.

Now, to the rebranding. Open the Brandable ebook folder, and then open the readme.txt document. Now you have the instructions to use the rebrander, but you first have to sign up for the affiliate program, in this case by going to http://www.plr-content.com/affiliates/. It takes a few minutes, you have to confirm their email to get the information, but even one sale should take care of this litte bother. Once you have your number, replace the xxxx in the text file, and copy the entire link (highlight the link and press control+c, or right click and select copy). Now double click on the rebrander software.  Replace the link and click on rebrand. You’ll be prompted to save the new book, A Beginners Guide To Yoga_rebranded, so save it into your yoga folder.

Now, since you don’t really want your customers to rebrand this away from you, you’ll want to clean up your folder. Delete the yoga pdf, delete the brandable ebook folder, and change the title of your branded book to remove the “rebranded” part of the title. If you’re going to sell rights with the book, be sure the license stays with the package. And be sure to keep a copy of the license for your own records.

You now have a book to sell, the sales material to go with it, and the opportunity to make more on it than just the sales price.